CAPLES J.SKUTECZNA REKLAMA PDF

Student understands conceptual, theoretical apparatus useful for the analysis of impacts of advertising; can recognize the persuasive techniques of advertising. Assessment methods and assessment criteria:. The basic indicators used in advertising. Knowledge of marketing environment, 4. Basics of Marketing and Advertising — University of Warsaw The student knows the basic mechanisms of cognitive acceptance of advertising, reklmaa in advertising, theories of attention, motivation and retention of advertising. Project Page Feedback Known Problems.

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Moogukree Student understands conceptual, theoretical apparatus useful for the analysis of impacts of advertising; can recognize the persuasive techniques of advertising.

Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of the role of brand hero. Project Page Feedback Known Problems. Advertising media, external, ambient, BTL, corporate identity, advertising for events, BTL, advertising for events, advertising through sponsorship, product placement, naming rights. The student knows the basic mechanisms of cognitive acceptance of advertising, stereotypes in advertising, theories of attention, motivation and retention of advertising.

Understands the need for creative, custom thinking in marketing communications and advertising 2. Selection advertising tools for forms of communication and defining the target group. Skuteczna reklama by John Caples Book 2 editions published between and in Polish and held by 4 WorldCat member libraries worldwide.

Presentation of the psychology theoretical concepts in the context of their application to advertising methods of analysis and creation. Concepts and forms of advertising. The interactive lecture describes the issues connected with applied psychology to analyze the persuasive messages.

The lecture introduces students to applied psychology, used to analyze marketing communication with particular emphasis on the knowledge of perception, memory and motivation of human and the emotions. Their importance and links with advertising.

Basic skills of planning, selection of resources and team and to carry out an advertising campaign. Assessment methods and assessment criteria:. Tested advertising methods; how to profit by removing guesswork by John Caples Book 12 editions published between and in English and held by WorldCat member libraries worldwide. Can recognize the basic mechanisms of the advertising impact on consumer at the design stage, the receipt and ex-post studies of advertising.

Knowledge of marketing environment, 4. Faculty of Journalism, Information and Book Studies. This course is not currently offered. Revised and enlarged by John Caples Book 2 editions published in in English and held by 2 WorldCat member libraries worldwide.

Zeng jia 19 j. Market information and market research, competition analysis, the study of advertising perception. Knowledge of communication channels, advertising media, their advantages and disadvantages, ATL and BTL campaigns, advertising forms The construction and management of the brand.

Knowledge of basic mechanisms of the psychology of advertising and j. Target Group, the fit and the lack, contexts, cultural, social, historical, advertising message, channel selection reach, frequency and length of the campaign. The impact of advertising and resistance to communication. In addition student learns the characteristics of the peripheral way of persuasion, the application in advertising messages of the psychology of emotion.

General determinants of advertising effectiveness. Marketing environment, consumer behavior, relationships with customers. The lecture presents the impact of technology on consumer behavior, analyzes the mechanisms of building a persuasive message based on a cognitive central and peripheral affective way of influence.

Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system:.

Planning and implementation of an advertising campaign. It focuses on explaining the influence mechanisms used In advertising. Mission vision, brand, business goals. Also features an interview j. TOP Related Articles.

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CAPLES J.SKUTECZNA REKLAMA PDF

Digal Skip to main menu Skip to submenu Skip to content. Copywriting, advertising language, persuasion techniques used in advertising. How to make your advertising make money by John Caples Book 5 editions published between and in English and held by Geklama member libraries worldwide. Knowledge of the techniques of persuasion, building advertising messages advertising impact.

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Moogukree Student understands conceptual, theoretical apparatus useful for the analysis of impacts of advertising; can recognize the persuasive techniques of advertising. Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of the role of brand hero. Project Page Feedback Known Problems. Advertising media, external, ambient, BTL, corporate identity, advertising for events, BTL, advertising for events, advertising through sponsorship, product placement, naming rights. The student knows the basic mechanisms of cognitive acceptance of advertising, stereotypes in advertising, theories of attention, motivation and retention of advertising. Understands the need for creative, custom thinking in marketing communications and advertising 2. Selection advertising tools for forms of communication and defining the target group.

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