Eric Bun van 0 5 november om 3 minuten lezen Waarom blijven broodjeaapverhalen zo gemakkelijke plakken? Daarnaast moet het idee inspelen op de emotie en verteld worden in een verhaal. Klinkt aannemelijk, maar gelden dezelfde wetten ook in de online wereld? Van het hogere management tot de koffiejuffrouw. Van de lijsttrekker van een politieke partij tot en met de postbezorger in de wijk.

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Shelves: science , psychology , social-theory I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field although, I have to admit Im still not totally sure which field that is.

The expert felt Gladwell was a little too simplistic. I enjoyed Gladwells books very much and so was keen to see what made them seem too simplistic to someone in the field and I came upon this book in a convoluted fashion.

This is a very interesting book. There is no question that this book would be very useful if you are a teacher or a journalist — it shows how stories are better than lists of facts and statistics and shows how structuring your message around concrete examples that are directly relevant to the needs of your audience is going to make your audience much more interested in what you have to say.

The problem is that everyone knows things like KISS Keep It Simple Stupid but no one ever bothers following this advice, mostly because it is given as abstract advice some idiot talking about the KISS Principle rather than in good, clear examples in ways that are designed to make the lesson stick.

The point that is made over and again is that it really has nothing to do with being creative, it is about knowing what the rules are that make a good story — a story that is directed at illuminating your key message. But it redeemed itself nicely. The advice is the kind of advice one can never hear too frequently about the benefits of keeping a message simple and direct. It is not about dumbing down the message, it is about making the message clear.

And there is a hell of a difference between those two. This is, in fact, a very good book and the sort of book that anyone who tends towards corporate speak should be forced to read — well, forced to read after they have been sent to a re-education camp for due punishment for six months.


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