KISHORE BIYANI IT HAPPENED IN INDIA PDF

Early life[ edit ] Kishore Biyani comes from a family that has been involved in business since the time of his grandfather, who opened a clothes shop in what was then called Bombay after moving there from the village of Nimbi Jodha in Rajasthan. He has said that "I spent the better part of the day outside college with friends, wandering around new places and understanding and interpreting the real world. It was around this time, in November , that he married Sangita Rathi and also made his first venture into business on his own account, commissioning the manufacture of some fashionable fabric for sale to garment manufacturers. He progressed to selling his own brand of clothing fabric and then to manufacturing trousers using it, which in turn led to the launch of his Manz Wear garment manufacturing business in

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Telegram This book is a result of one of the most recent and big business success story in India. And maybe the biggest in the upcoming retail segment. The book It Happened in India has been written in an autobiographical format by Kishore Biyani, the person behind Pantaloon and the Future group.

Written in the first person, it is interspersed by what others have to say about Kishore. Broadly it talks about the journey of Kishore from a middle-class business family living in South Bombay to where he is today. And the various experiments that he did during this journey to reach where he is today. He briefly talks about his family and the business attitude it had.

And how he did not agree with it, as it had a preserving attitude rather than a growth attitude. He extensively talks about his experiments with ready-made trousers for men. His setting up the chain of Pantaloons store across the country and finally his flagship Big Bazaar.

It talks about his non-conventional ways of doing business. Taking fast decisions and not running after the usual MBAs to run the business using defined models. What comes out very clearly from this book It Happened in India is that the whole business is single-handedly run by Kishore. But come to think of it, will these guys who are used to executing his decisions be able to take decisions if need be? The book is too much about Kishore and tells you very little about the business insights that he might have had during his journey.

He talks a lot about how people tried to write him off at every stage. And how he managed to prove them wrong. In fact, the beginning of the book almost looks like a revengeful writing to answer anyone who critiqued him. The rest of the book is a lot of self-praise, with testimonials from a lot of associates. Though you get insights into what Kishore understands and his understanding of Indian Psyche, his Indian way of doing things.

At the same time, he does not talk much about the failures on the way. Challenges that he must have faced, difficult situations and difficult people, interfering policies. Had he spoken at length about them, it would have helped a lot of aspiring entrepreneurs. He talks about his fascination for Hindi films and his attempt at producing two Hindi films which did not prove very successful.

The physical format of the book is bad, it is difficult to read as there are hardly any margins left on the pages. Rupa, as a publication is usually not bad with these things, guess why did they overlook these things. Read more:.

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HAPPENED INDIA KISHORE BIYANI PDF

He is well known for his acute understanding of the Indian Customer. Starting his business career from scratch with a deal in selling stone-wash jeans, he has created and scaled various extremely successful and pioneering consumer-centric businesses. However, you find him to be a person driven with the single-minded purpose of satisfying the infinitely diverse Indian consumer base. His business career began when he borrowed a pair of stone-wash jeans famous those days and decided to advertise it to shop keepers. He built an order book and delivered it to them.

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It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

Kishore Biyani is highly regarded as the retail king of India. He is known as Kishoreji or KB among his employees, friends and family. Author recounts on how he started as an ordinary cloth seller in Mumbai and eventually how he established the giant retail business spread over a few hundred cities in India serving millions of Indian consumers. Kishoreji takes the reader through his childhood days, college life and finally how he had left the usual way of doing family business and started his own journey on a road called entrepreneurship, which most of the young Indians now are aspiring to travel. Doing something that opposes the established system of beliefs is not an easy task. He talks about building emotional connect with consumers.

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Kishore Biyani is a successful Indian entrepreneur. It is not just a story of the Future Group but also how the retail sector evolved in India post indiaa liberalisation. He happenev rather than to react to the changes in fashion and making biyanj in their retail plans after that, they ought to make the change which would drive the changes in modern fashion. The book has eight chapters, but could be divided into three distinct parts: May 23, Arijit rated it really liked it. Aug 03, Sanjay Gautam rated it did not like it. Safe and Secure Payments. Dec 09, Manish Khurana rated it really liked it.

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