The Lululemon Manifesto: The Controversies! I was fondly recalling my favorites out of all my Lululemon clothes and much of the Manifesto print came to mind. We can see the evolution from irreverence to increased conformity by looking at the advice on the documents over time. Even when the phrases on the manifesto seemed odd, most Lululemon fans quickly forgave the slip-ups. A good example of how fans got the inside jokes was when Lululemon was hiring a new CEO after Christine Day stepped down. They put up a cheeky ad on their site, and the media criticized whether they should be doing that when the company was having difficulties at the time.

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This is the latest installment of Behind the Label, a weekly column on corporate social responsibility and greenwashing on EcoSalon. Very few people can argue with the feel-good affirmations printed on the Lululemon Manifesto. There are practical directives "Drink fresh water and as much water as you can" ; important reminders "What we do to the Earth we do to ourselves" ; feel-good quotes "Do one thing a day that scares you" ; and inspirational action statements "This is not your practice life.

This is all there is". Loyal customers of the yoga-inspired apparel company carry reusable tote bags printed with the manifesto, hang the recognizable red-hued posters on their walls, and spread the message across pretty much every social media channel there is. The Lululemon Manifesto is a veritable viral sensation. But what do the words indicate about Lululemon Athletica and the ideologies underlying its operations? The answer is slightly more complicated than "Dance, sing, floss and travel.

According to Lululemon lore , Wilson was exhilarated after taking his first commercial yoga class, and he spotted an opportunity to tap into the growing market of upper middle class female yogis. In , Wilson opened the first Lululemon store in the beachside Kitsilano neighborhood of Vancouver. According to Wilson, Mediocrity can be defined in many ways. To paint you a picture, mediocrity is doing an "okay job," having a relationship that "works," being just "a little" overweight, or having a job that "pays the bills.

Mediocrity is following a predetermined and unfulfilling path. Most people live in a state of mediocrity. Mediocrity is as close to the bottom as it is the top. In contrast, Greatness is demanding the best of everything and doing what is required to get it. Greatness is demanding friends who demand the best, demanding the best wife or husband and the best job with the best pay.

Greatness is demanding the company you work for to make the best products and be uncompromising in its promise to its customers. They are buying into a lifestyle and a set of values. The formula has been wildly successful. Lululemon has built up a loyal community of devotees, and it has hundreds of locations around the world. The Bad The words of the Lululemon Manifesto are viewed as inspiring and uplifting. Mediocrity is as close to the bottom as it is to the top, and will give you a lousy life.

Change your life! They may also observe strains of social Darwinism - the "survival of the fittest" ideology that was used to explain away historical events like colonialism, slavery, and even the Holocaust.

Needless to say, the messages are a far cry from the liberal ideals that many in the yoga community embrace. What does all of this have to do with sports bras again? Last year, the company printed thousands of reusable tote bags with the words "Who is John Galt? Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity.

We all have a John Galt inside of us, cheering us on. How are we going to live lives we love? Take, for instance, the time that Chip Wilson told a conference of North American business owners that "third world children should be allowed to work in factories because it provides them with much-needed wages.

Lululemon has also been criticized for its "survival of the fittest" hiring policies, which tend to favor competitive, type A personalities. So we started hiring runners who like yoga. In that case, Lululemon employee Brittany Norwood brutally killed co-worker Jayna Murray after a conflict that reportedly involved a pair of stolen yoga pants. Lululemon is no typical workplace, in fact. Manipulative marketing techniques? Racist "marketing strategies"?

Blatant greenwashing? Drug-related secret messages hidden on shopping bags? Yup, even that. Lululemon has been hailed by the New York Times for its successful promotion of "conceptual consumption" - the notion that "what we buy is not simply some thing but some idea that is embodied by that thing.


Behind the Label: The Ideologies Behind The Lululemon Manifesto

Water flushes unwanted toxins from your body and keeps your brain sharp. A daily hit of athletic-induced endorphins gives you the power to make better decisions, helps you be at peace with yourself, and offsets stress. Do one thing a day that scares you. Listen, listen, listen, and then ask strategic questions. Two personal, two business and two health goals for the next 1, 5 and 10 years. Goal setting triggers your subconscious computer.


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