The information submitted in the project is true and original to the best of our knowledge. I, would like to express my gratitude towards my Prof. Shruti Naik, for giving me an opportunity prepare a project on Corporate Social Responsibility of Amul. I take immense pleasure in thanking my thesis guide Prof. Shruti Naik.

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The voluntary compliance of social and ecological responsibility of companies iscalled Corporate Social Responsibility CSR. Corporate social responsibility is basically a concept whereby companies decidevoluntarily to contribute to a better society and a cleaner environment. Corporate socialresponsibility is represented by the contributions undertaken by companies to societythrough its business activities and its social investment.

This is also to connect the Concept of sustainable development to the companys level. Over the last years an increasing number of companies worldwide started promotingtheir Corporate Social Responsibility strategies because the customers, the public andthe investors expect them to act sustainable as well as responsible. In most cases CSRis a result of a variety of social, environmental and economic pressures.

The Term Corporate Social Responsibility is imprecise and its application differs. CSR can not only refer to the compliance of human right standards, labor and socialsecurity arrangements, but also to the fight against climate change, sustainablemanagement of natural resources and consumer protection. B owen. The generic market ischaracterized by an interchangeability of products. In a halt in sales growth led thecompany to the realization that in the generic drugs market companies could notdifferentiate on price or quality.

This was the prelude for the company to adopt CSR as an expression of the companys values and as a part of its corporate strategies. By using strategic and social commitment for families with chronically ill children children,Betapharm took a strategic advantage. This paper aimed to launch a debate on how the European Union could promote Corporate Social Responsibility at both the Europeanand international level.

Corporate social responsibility CSR plays a major role in developing theeconomy of a country. It can be defined as the way in which a company managesvarious business entities to produce an impact on the society. Companies with highCSR standards are able to demonstrate their responsibilities to the stock holders,employees, customers, and the general public. Business organizations that have high corporate social responsibility standardscan attract staff thereby reducing employee turnover and cost of recruitment.

What isthe importance of corporate social responsibility? Anyone can give a clear answer tothis question. Companies voluntarily contribute a large sum of money to make a bettersociety and a clean environment. Corporate social responsibility is a process in whichall companies come together as one and take part in the welfare of the society.

Manyorganizations conduct campaigns to create awareness among corporate, civic bodies,and government bodies about the importance of corporate social responsibility.

Many national and multinational firms are booming in various developingcountries. But at the same time, these countries suffer social challenges such aspoverty, corruption, population growth, etc. Therefore, it is important for all companies tostrive together and adapt corporate social responsibility standards to make the societybetter than before. An organization can exhibit a better image in the society if it cares forits employees and involve them in social activities. The responsibilities of anorganization may range from providing small donations to executing bigger projects forthe welfare of the society.

Many business houses around the world show theircommitment to corporate social responsibility. What is the importance of corporate social responsibility? The answer lies in two things:1 organizations understanding their role in developing a society and2 awareness among business houses, corporate bodies, and the people. Versatile,profitable, and dynamic businesses are the driving forces that build the economy of thecountry.

We must remember that the growth of a country purely depends on the growthof the society and the people in the society. Today, we are seeing increased awareness and active participation by businessprofessionals in the development of CSR policies. Organizations are increasingly moreinvolved in green initiatives by adopting sustainable processes and practices, adaptingproducts and services to the lowcarbon economy and innovating in all areas theirbusiness.

The net positive on reducing waste, designing green buildings, implementinggreen operations and maintenance plans all have continually proven to yield apositive return on investment ROI. CSR has come to rely on a more complex set of factors than corporategovernance alone, and likewise also depends on sustainable development,environmental impact and supply chain management.

The development of the new carbon trading markets, verified emissionreductions VERs , also known as carbon offsets, and renewable energy credits RECs , it has become easier for organizations to create and measure direct ROI from CSR. Likewise, CSR efforts have shown to yield measurable returns in waste reduction,improved efficiency, diminished liabilities, improved community relations, and brandrecognition.

Through communicating clear and measurable sustainability objectives and theimplementation of practical and equally functional corporate governance mechanisms,organizations are realizing that they can have a achieve ROI through their sustainabilityefforts. Integral strategies in ensuring substantive long-term results include: Define path of progress in CSR and strategically manage expected organizationaloutcomes Ensure basic CSR values are culturally integrated across the organization Adopt an effective engagement strategy with stakeholders to create buyer awarene ssand loyalty Properly map organizational objectives and critical success indicators with CSRperformance metrics.


CSR Initiatives

The project envisages encouraging the farmers to use high yielding animals and modern aids to increase milk production. The Union provides technical support to milk producers on Scientific Animal Husbandry practices and also facilitates loan disbursement from banks to the needy by guaranteeing the loan repayment on behalf of farmers. The Dairy Demonstration Farm is generating overwhelming interest in milk producer members because of its success and viability. So far, under various schemes, thousands of farmers are covered to increase the cattle holding size from small to medium size Tree Plantation In , the unfair trade practises of the middle men brought the farmers of Kaira to unite and fight against this system which brought Amul into existence.


Corporate Social Responsibility, The Amul Way

No hay notas en la diapositiva. Csr of amul 1. Verghese Kurien. Why CSR? Initiatives 1. Tree Plantation 2. Tribhovandas Foundation 3.

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